PROOF OF CONCEPT

RTJ GOLF TRAIL

Objective:

Brand Awareness

Result:

More rounds. More stories.

PROOF OF CONCEPT

RTJ GOLF TRAIL

Objective:

Brand Awareness

Result:

More rounds. More stories.

PROOF OF CONCEPT

RTJ GOLF TRAIL

Objective:

Brand Awareness

Result:

More rounds. More stories.

As the premier public golf experience in the southeast, we aimed to showcase RTJ as an adventure unlike any other, with breathtaking golf sites scattered throughout the beautiful state of Alabama. Our goal was to show that playing the trail is so much more than a mere game of golf—it’s a journey filled with endless possibilities and countless adventures.


As the premier public golf experience in the southeast, we aimed to showcase RTJ as an adventure unlike any other, with breathtaking golf sites scattered throughout the beautiful state of Alabama. Our goal was to show that playing the trail is so much more than a mere game of golf—it’s a journey filled with endless possibilities and countless adventures.


As the premier public golf experience in the southeast, we aimed to showcase RTJ as an adventure unlike any other, with breathtaking golf sites scattered throughout the beautiful state of Alabama. Our goal was to show that playing the trail is so much more than a mere game of golf—it’s a journey filled with endless possibilities and countless adventures.


THE CHALLENGE

THE CHALLENGE

Most golf trail marketing sells the same thing: greens fees, tee times, yardage. Just the game.


RTJ wanted to tell a different story.


The real draw was everything a round of golf makes possible — the story that starts on the first tee and doesn’t end at the eighteenth hole. As the premier public golf experience in the Southeast, RTJ needed a brand voice that matched the caliber of the courses: elevated, adventurous, and a little cinematic.

THE THINKING

THE THINKING

What emerged was a brand built around the idea that every round is a story in the making.


The shot that almost went in. The bet on the back nine. The son who finally beat his dad. RTJ’s real product was never the course — it was the moments made on it.


“Every round has a story” isn’t about selling more golf. It’s about reminding people how much they already feel out there, and giving them a reason to go make another one.

THE WORK

THE WORK

THE VERDICT

THE VERDICT

“

We knew we had a big challenge ahead, but Blu has been helping us take great care of our golfing community. Blu’s ability to dive deep into data and use online identity resolution to market to specific individuals helped us hit record sales in the middle of a pandemic. I would recommend Blu to anyone who needs a solid solution for marketing to a changing and/or challenging customer base.

We knew we had a big challenge ahead, but Blu has been helping us take great care of our golfing community. Blu’s ability to dive deep into data and use online identity resolution to market to specific individuals helped us hit record sales in the middle of a pandemic. I would recommend Blu to anyone who needs a solid solution for marketing to a changing and/or challenging customer base.

We knew we had a big challenge ahead, but Blu has been helping us take great care of our golfing community. Blu’s ability to dive deep into data and use online identity resolution to market to specific individuals helped us hit record sales in the middle of a pandemic. I would recommend Blu to anyone who needs a solid solution for marketing to a changing and/or challenging customer base.

”

JONATHAN ROMEO, VP ADVERTISING & MARKETING, ROBERT TRENT JONES GOLF TRAIL