1) Better Matches + Increased Confidence: Because the LiveRamp resolution package is a holistic online presence tool built out over a decade, match rates are improved by 52% over a standalone DSP using email hashing (HEM). The reality is that DSPs are limited to what their users have put into their system alone — which misses the rest of their online identity graph — so match rates go up and confidence in the match rates stays above 99.7%.

2) Scale Your Social and Digital Testing and Initiatives Across Multiple DSPs: The ID graph resolves identities and links to 500+ DSPs, including walled gardens. LiveRamp does the work — you focus on your brand and content.

3) Cross-Sell Within the HH: The RAMP ID is so advanced that it is also able to extend your customer relationship to all devices in the household (HH). This is critical, as age, employment, and preferences all yield different preferences for different DSPs, and LiveRamp’s graph connects all the dots.

4) Solve the Media Mix Model Issue: Many brands need to reach different individuals within the HH. With LiveRamp’s graph, you can hit the college kid on Instagram, the father of the house on X, the wife on Facebook or Pinterest, and the recent graduate on Spotify. The graph connects these opportunities by identifying usage on each channel and providing opportunities for the whole household.

5) Deliver Specific Messaging to a Particular Audience: Maintaining segmentation — when you load audiences through LiveRamp, your content can be segment-specific with triggers and offers, as opposed to the “general brand messaging” that non-person-based programmatic limits you to.

LOADING AUDIENCES

Improving Targeting Through Addressable Channels

Maintaining segmentation — when you load audiences through LiveRamp, your content can be segment-specific with triggers and offers, as opposed to the “general brand messaging” that non-person-based programmatic limits you to.