BE CERTAIN
Drive Results with New Car Owners
BE CERTAIN
Drive Results with New Car Owners
Connect with consumers making high-impact decisions and forming new brand habits.
Each year, millions of Americans purchase or lease a new vehicle—creating a powerful moment for brand influence. Whether it’s a new car, truck, or SUV, these individuals are entering a lifestyle that comes with new needs, new routines, and new spending behavior.
Who should be talking to new car owners?
Auto Service & Tire Shops
Dealership Service Centers
Auto Insurance Providers
Aftermarket Accessory Retailers
Car Wash & Detailing Memberships
Why New Car Owners Matter:
We help brands identify and engage this audience at the perfect moment—right after purchase— when buying decisions are most active and loyalty is up for grabs.
Key stats:
New car owners spend an average of $1,200+ in the first 90 days on services, insurance, protection plans, and more
Over 65% switch or reassess their insurance provider after a vehicle purchase
Over 80% consider new loyalty, fuel, and service memberships during this time
Consumers are 2–3x more responsive to relevant offers tied to their new car
Connect with consumers making high-impact decisions and forming new brand habits.
Each year, millions of Americans purchase or lease a new vehicle—creating a powerful moment for brand influence. Whether it’s a new car, truck, or SUV, these individuals are entering a lifestyle that comes with new needs, new routines, and new spending behavior.
Who should be talking to new car owners?
Auto Service & Tire Shops
Dealership Service Centers
Auto Insurance Providers
Aftermarket Accessory Retailers
Car Wash & Detailing Memberships
Why New Car Owners Matter:
We help brands identify and engage this audience at the perfect moment—right after purchase— when buying decisions are most active and loyalty is up for grabs.
Key stats:
New car owners spend an average of $1,200+ in the first 90 days on services, insurance, protection plans, and more
Over 65% switch or reassess their insurance provider after a vehicle purchase
Over 80% consider new loyalty, fuel, and service memberships during this time
Consumers are 2–3x more responsive to relevant offers tied to their new car