BE CERTAIN

Combined Consumer and Business Data that Captures More Opportunity

BE CERTAIN

Combined Consumer and Business Data that Captures More Opportunity

B2B + B2C data in one place? Yep!
Work + Life data set




What happens when you merge 60 million business record from D+B with thousands of data points on 250,000,000 Americans from Infobase? You get 30,000,000 distinct and verified matches that provide some really niche marketing opportunities! As technology blurs the lines between work and life, it leaves a trail of connective behaviors. This new work+life data set allows you to understand granular behaviors of both the workplace and the life choices of 30,000,000 influential businessmen and women. With the ability to gain deep knowledge of these consumers brands can build incredibly rich lists like:



Retail Customers who also own businesses

Cross-sell wealth, insurance, and financial products to small business owners

Enriched business prospect list with consumer behavior

B2B clients who can influence their workmates on retail conversion

Travel and leisure preferences for business and work

Retail consumers who are in fleet or other large procurement roles



B2B + B2C data in one place? Yep!
Work + Life data set




What happens when you merge 60 million business record from D+B with thousands of data points on 250,000,000 Americans from Infobase? You get 30,000,000 distinct and verified matches that provide some really niche marketing opportunities! As technology blurs the lines between work and life, it leaves a trail of connective behaviors. This new work+life data set allows you to understand granular behaviors of both the workplace and the life choices of 30,000,000 influential businessmen and women. With the ability to gain deep knowledge of these consumers brands can build incredibly rich lists like:



Retail Customers who also own businesses

Cross-sell wealth, insurance, and financial products to small business owners

Enriched business prospect list with consumer behavior

B2B clients who can influence their workmates on retail conversion

Travel and leisure preferences for business and work

Retail consumers who are in fleet or other large procurement roles



STOP GUESSING AND Be Certain WITH BLU.


Using data to paint a picture of the person both at work and in life, this data set is one of the best available for brands that have a B2C and a B2B channel.


If you desire to maximize your first-party data to provide high-quality leads across the B2B+ B2C space in your next initiative, it’s time to stop guessing and start Being Certain.


At blu, we give marketers the power to find (and get to know) the right people in the right places at the right times. We provide the vision and insights you need to identify your best customers; to target the people most likely to be impacted; and to focus on the best ways to be seen, heard, and understood by the people who matter most— YOUR CUSTOMERS.