Top Strategies For
Increasing Patient
Visits: Easy As 1,2,3!
Top Strategies For
Increasing Patient
Visits: Easy As 1,2,3!
Top Strategies For
Increasing Patient
Visits: Easy As 1,2,3!
Partners in Predictable Certainty
10+ YEARS DRIVING 2,000,000+ VISITS
Partners in Predictable Certainty
10+ YEARS DRIVING 2,000,000+ VISITS
Partners in Predictable Certainty
10+ YEARS DRIVING 2,000,000+ VISITS
3 Proven Strategies
To Increase Patient Visits
3 Proven Strategies
To Increase Patient Visits
3 Proven Strategies
To Increase Patient Visits
Active Patient
Household Strategy
Lapsing Patient
Household Strategy
The New Mover/
Move-Ins Strategy
STRATEGY #1
Active Patient Household
STRATEGY #1
Active Patient Household
STRATEGY #1
Active Patient Household
Overview: Targeting past-patient households (not just individuals) helps reactivate entire families, since illness spreads within them.
Overview: Targeting past-patient households (not just individuals) helps reactivate entire families, since illness spreads within them.
Overview: Targeting past-patient households (not just individuals) helps reactivate entire families, since illness spreads within them.
The Approach: Blu uses AFC visit data and LiveRamp identity resolution to target recent past-patient households across digital channels at $0.20/target/month, tracking results back to EMR visits.
The Approach: Blu uses AFC visit data and LiveRamp identity resolution to target recent past-patient households across digital channels at $0.20/target/month, tracking results back to EMR visits.
The Approach: Blu uses AFC visit data and LiveRamp identity resolution to target recent past-patient households across digital channels at $0.20/target/month, tracking results back to EMR visits.
The Payout: Test campaigns across North and South markets, benchmarked against control groups, showed a measurable lift in household reactivation and incremental visits.
The Payout: Test campaigns across North and South markets, benchmarked against control groups, showed a measurable lift in household reactivation and incremental visits.
The Payout: Test campaigns across North and South markets, benchmarked against control groups, showed a measurable lift in household reactivation and incremental visits.
By the Numbers: Active Patient Strategy
By the Numbers: Active Patient Strategy
By the Numbers: Active Patient Strategy
$3.82
$3.82
$3.82
AVERAGE
CAC
AVERAGE
CAC
AVERAGE
CAC
2.61%
2.61%
2.61%
INCREMENTAL LIFT
OVER CONTROL
INCREMENTAL LIFT
OVER CONTROL
INCREMENTAL LIFT
OVER CONTROL
STRATEGY #2
Lapsed Patient Household
STRATEGY #2
Lapsed Patient Household
STRATEGY #2
Lapsed Patient Household
Overview: Lapsed patients (no visit in 12+ months) who still live nearby aren't gone for good — the Lapsing Patient Household Strategy aims to win them back.
Overview: Lapsed patients (no visit in 12+ months) who still live nearby aren't gone for good — the Lapsing Patient Household Strategy aims to win them back.
Overview: Lapsed patients (no visit in 12+ months) who still live nearby aren't gone for good — the Lapsing Patient Household Strategy aims to win them back.
The Approach: Blu identifies these nearby, lapsed households from AFC visit data and targets them digitally via LiveRamp/DSPs at $0.15/target/month, tracking results back to EMR visits.
The Approach: Blu identifies these nearby, lapsed households from AFC visit data and targets them digitally via LiveRamp/DSPs at $0.15/target/month, tracking results back to EMR visits.
The Approach: Blu identifies these nearby, lapsed households from AFC visit data and targets them digitally via LiveRamp/DSPs at $0.15/target/month, tracking results back to EMR visits.
The Payout: Benchmarked against control holdouts, targeting lapsing households has shown a measurable lift in bringing past patients back to active status.
The Payout: Benchmarked against control holdouts, targeting lapsing households has shown a measurable lift in bringing past patients back to active status.
The Payout: Benchmarked against control holdouts, targeting lapsing households has shown a measurable lift in bringing past patients back to active status.
By the Numbers: Lapsing Patient Strategy
By the Numbers: Lapsing Patient Strategy
By the Numbers: Lapsing Patient Strategy
$4.22
$4.22
$4.22
AVERAGE
CAC
AVERAGE
CAC
AVERAGE
CAC
4.28%
4.28%
4.28%
INCREMENTAL LIFT
OVER CONTROL
INCREMENTAL LIFT
OVER CONTROL
INCREMENTAL LIFT
OVER CONTROL
STRATEGY #3
The New Mover/Move-Ins
STRATEGY #3
The New Mover/Move-Ins
STRATEGY #3
The New Mover/
Move-Ins
Overview: New movers into your trade area, ncluding relocated past
patients, don't yet know AFC is nearby, so this strategy reaches them
before they need care.
Overview: New movers into your trade area, ncluding relocated past
patients, don't yet know AFC is nearby, so this strategy reaches them
before they need care.
Overview: New movers into your trade area, ncluding relocated past
patients, don't yet know AFC is nearby, so this strategy reaches them
before they need care.
The Approach: Blu identifies new movers and relocated past patients,
targeting the former via direct mail (~$0.685/postcard) and the latter
digitally ($0.20/target).
The Approach: Blu identifies new movers and relocated past patients,
targeting the former via direct mail (~$0.685/postcard) and the latter
digitally ($0.20/target).
The Approach: Blu identifies new movers and relocated past patients,
targeting the former via direct mail (~$0.685/postcard) and the latter
digitally ($0.20/target).
The Payout: Capturing new patient visits early means beating competitors to the first impression.
The Payout: Capturing new patient visits early means beating competitors to the first impression.
The Payout: Capturing new patient visits early means beating competitors to the first impression.
By the Numbers: The New Mover
By the Numbers: The New Mover
By the Numbers: The New Mover
2X
2X
2X
LIFT OVER STANDARD
PROSPECTING
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