Understanding your customers is the single most important factor contributing to your brand’s success. As marketers, we’re always on the lookout for ways we can more deeply understand and relate to people. We get to know people based on demographics, geographics, and psychographics—but we’ve stumbled upon another interesting way to get to know your customers: psychogeometrics.
Psychogeometrics is a theory that was developed by Dr. Susan Dellinger in 1978. It centers around 4 shapes, and each shape describes a particular way people communicate with the world—from how one interacts with others, to career choices, choosing friends, dealing with stress, and making decisions.
Pick one of the following shapes.
Don’t think about it, just select the one you’re immediately drawn to.
Ok. Got your shape?
Let’s see if it describes you. Take a look at the characteristics below—and don’t forget to share your shape with us on social media!
Circles are the social butterflies and best communicators of the shapes. In advertising, these are the people who really need to connect to the emotion and humanity of your material.
Squares are the most detail-oriented of the shapes. These are the folks who are going to want to read every nitty-gritty detail about your product or service.
Squiggles tend to be the creative type. They’ll get the job done—but they want to have fun while doing it.
You’ll usually find triangles in leadership roles. These are the thirty-thousand foot view thinkers, so when it comes to marketing, it’s best to reach out to them through headlines and bullet points.
It seems that the shape people identify with the most typically identifies their communication style pretty accurately, but if you would like to take the test developed by Dr. Dellinger, visit this link: