When rainy weather is on the horizon, what do people do?
A unified group of individually unique people who share a common goal of impacting your brand, serving others, and working tirelessly to make great ideas happen.
WIN Sports, a new brand of sports apparel whose long-term goal is to co-brand with high school and college teams, reached out to blu to help them develop their brand identity. In particular, they wanted a mark that illustrated the excitement and passion people have for all sports—from little league to high school and college to professional.
To convey passion, excitement, and movement, we incorporated an exclamation point into the “N” of “WIN,” resulting in a simple yet fluid mark that not only encompasses their goals, but will look sharp on the apparel itself.