Marketing Science for Peak Performance
The solution for your brand’s most profitable customer journeys.
Predict
Engage
Acquire
Know
> 45%
Lift in measured transactions using predictive modeling PLUS online identity resolution.
Predict
Tomorrow’s profit lives in your customer data today. By analyzing past patterns of profitable individual behavior, we understand how to identify consumers with pent up demand for your products and services. Understanding WHO is likely to respond to your brand and at WHAT financial impact is the first step in our PEAK Performance Process and we define it as your Brand Preference Index (BPI). The BPI is an algorithm unique to your data that allows us to see every US Household through the lens of likelihood to respond to your brand and the capacity potential of the response.
Predict
Tomorrow’s profit lives in your customer data today. By analyzing past patterns of profitable individual behavior, we understand how to identify consumers with pent up demand for your products and services. Understanding WHO is likely to respond to your brand and at WHAT financial impact is the first step in our PEAK Performance Process and we define it as your Brand Preference Index (BPI). The BPI is an algorithm unique to your data that allows us to see every US Household through the lens of likelihood to respond to you brand and the capacity potential of the response.
> 45%
Lift in measured transactions using predictive modeling PLUS online identity resolution.
Engage
Identifying a highly receptive audience with pent up demand for your brand is only effective if you know how to engage them with an intuitive offer that satisfies. The perfect match requires your offer to: feature a desirable brand story, unique benefits, capitalize on consumption time frames, and operate in a disciplined manner. Blu’s PEAK Performance Process includes a qualitative process designed with that end in mind.
0% of people
Buy something they don’t want or need; from a brand they don’t like at the wrong place and time.
Engage
Identifying a highly receptive audience with pent up demand for your brand is only effective if you know how to engage them with an intuitive offer that satisfies. The perfect match requires your offer to: feature a desirable brand story, unique benefits, capitalize on consumption time frames, and operate in a disciplined manner. Blu’s PEAK Performance Process includes a qualitative process designed with that end in mind.
0% of people
Buy something they don’t want or need; from a brand they don’t like at the wrong place and time.
73% of customers
Evaluate multiple channels while evaluating a purchase.
Acquire
Once the perfect match is created, we deliver offers in a way that maximizes your budget and results simultaneously. As people-based marketers, we see every channel as addressable so we can track and improve what we do. Our suite of delivery features: online identity resolution, which enables 1:1 digital, social, and connected media deployment; in house digital print and mail; integrated email blasting and hi impact 3D creation. Why so many options? Your brand is unique. People are unique. An “always on” approach to marketing through a myriad of media channels is the best recipe for triggering consumer behavior.
Know
You have to KNOW what is working right NOW. In a world of data overload, blu excels is building custom charts, graphs and tables that match your own KPI funnel (key performance Indicators). Real time analysis of web interaction and customer transactions deliver the insight we need to drive more engagement with greater efficiency. Past tracking shows us a better way forward, so we obsessively track everything that isn’t nailed down to the floor!
100% of our client’s
Spend is tracked to the penny all the way to the transaction so you don’t have to guess true ROI. You can KNOW, NOW!
Acquire
Once the perfect match is created, we deliver offers in a way that maximizes your budget and results simultaneously. As people-based marketers, we see every channel as addressable so we can track and improve what we do. Our suite of delivery features: online identity resolution, which enables 1:1 digital, social, and connected media deployment; in house digital print and mail; integrated email blasting and hi impact 3D creation. Why so many options? Your brand is unique. People are unique. An “always on” approach to marketing through a myriad of media channels is the best recipe for triggering consumer behavior.
73% of customers
Evaluate multiple channels while evaluating a purchase.
Know
You have to KNOW what is working right NOW. In a world of data overload, blu excels in building custom charts, graphs and tables that match your own KPI funnel (key performance Indicators). Real time analysis of web interaction and customer transactions deliver the insight we need to drive more engagement with greater efficiency. Past tracking shows us a better way forward, so we obsessively track everything that isn’t nailed down to the floor!
100% of our client’s
Spend is tracked to the penny all the way to the transaction so you don’t have to guess true ROI. You can KNOW, NOW!
“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”
