As humans, the majority of our decisions are made in the non-conscious part of our brain. As marketers trying to influence how people perceive brands and in turn, influence them to make a decision about those brands and products—having an understanding of neuroscience isn’t just a plus, it’s a necessity.
We’ve discussed how priming and impulses affect your brand—but how your marketing material actually looks is equally important in making an impact. So, here’s the scoop on 4 neuroscience marketing secrets to take your creative to the next level and enhance your brand:
