National Book Lovers Day is August 9.
Bet you didn’t know that. Or, maybe you’re a certified bibliophile, and this is the day you’ve been waiting for all year! Either way, August 9 is a very special day, and we’re here to help celebrate books and book lovers throughout the world.
2.2 Million different titles are published every year. Approximately 660,000,000 pages. 132,000,000,000 words. That’s billion. With a B.
The sheer volume of letters and punctuation marks that are strung together to form words and sentences and paragraphs on page after page after page deserves a full-throated shout-out.
different titles are published every year
And here’s the thing:
Whether you are an avid reader or not, these stats and facts point to the very real possibility that your customers probably are. 689,450,000 books were sold in the United States last year alone (statista.com).
That’s a lot of book lovers, folks.
And there’s an endless array of genres meant for all types of rabid readers. Do they prefer sci-fi, fantasy, adventure, classics, graphic novels, thrillers, detective mysteries, non-fiction, fiction, historical fiction, literary fiction, war novels, romance, biographies, or cookbooks? There’s literally (and literately) something for everyone.
So, what does this mean for you? And how can knowing this information help you in your business — especially if you’re not a publisher, bookseller, or author?
Here’s how:
The more you know about the people you serve, the better you’ll be able to serve them, sell to them, retain them as a customer, and develop a longstanding relationship with them. Granted, there’s a whole lot more than book genres that relate to buying behaviors and determining the potential customers most receptive to your brand, but give us a break; it’s National Book Lovers Day. And, with BLU, that’s exactly the level of detail we uncover as we’re digging through the data.
Here’s how:
The more you know about the people you serve, the better you’ll be able to serve them, sell to them, retain them as a customer, and develop a longstanding relationship with them. Granted, there’s a whole lot more than book genres that relate to buying behaviors and determining the potential customers most receptive to your brand, but give us a break; it’s National Book Lovers Day. And, with BLU, that’s exactly the level of detail we uncover as we’re digging through the data.
Here’s how blu can help.
First, we analyze your data. More than 3,000 data points (including income, life stage, credit capacity, purchase trends, and about 2,994 others) that indicate character traits and predict behaviors to really get to KNow your best customers. Then, we are able to build custom audiences, and use Online Identity Resolution to connect hundreds of identifiers from different channels, platforms and devices, which enable us to make informed and specific decisions both online and offline…at the same time. Then, we use people-based marketing (we never market to groups or cookies) to send messages to YOUR BEST CUSTOMERS (people who are proven to be most receptive to your brand).
Happy National Book Lovers Day, everyone.
We thought of a super cool way to celebrate with you. We are sharing our blu list of favorite books. Check them out by clicking on the button below!
FAVORITE BOOK LIST
FAVORITE BOOK LIST
Anne of Green Gables
A Prayer for Owen Meany
Blue Like Jazz
Civil Disobedience
Creativity, Inc.
Daring Greatly — Brene Brown
Dragons Love Tacos
Harry Potter Series
Inheritance — Dani Shapiro
IT
Jack Reacher Novels
Purple Cow
Red Dragon
Redeeming Love
Silence of the Lambs
The Bible
The Corps
The Greet Alone
The Killing Floor
The One and Only Ivan
The Presidential Agent
The Secret Life of Bee
The Stand
The Tattooist of Auschwitz
The Tipping Point
Travels in Alaska
Walden
What Alice Forgot
Where the Crawdads Sing
Where the Wild Things Are
Anne of Green Gables
A Prayer for Owen Meany
Blue Like Jazz
Civil Disobedience
Creativity, Inc.
Daring Greatly — Brene Brown
Dragons Love Tacos
Harry Potter Series
Inheritance — Dani Shapiro
IT
Jack Reacher Novels
Purple Cow
Red Dragon
Redeeming Love
Silence of the Lambs
The Bible
The Corps
The Greet Alone
The Killing Floor
The One and Only Ivan
The Presidential Agent
The Secret Life of Bee
The Stand
The Tattooist of Auschwitz
The Tipping Point
Travels in Alaska
Walden
What Alice Forgot
Where the Crawdads Sing
Where the Wild Things Are
Anne of Green Gables
A Prayer for Owen Meany
Blue Like Jazz
Civil Disobedience
Creativity, Inc.
Daring Greatly — Brene Brown
Dragons Love Tacos
Harry Potter Series
Inheritance — Dani Shapiro
IT
Jack Reacher Novels
Purple Cow
Red Dragon
Redeeming Love
Silence of the Lambs
The Bible
The Corps
The Greet Alone
The Killing Floor
The One and Only Ivan
The Presidential Agent
The Secret Life of Bee
The Stand
The Tattooist of Auschwitz
The Tipping Point
Travels in Alaska
Walden
What Alice Forgot
Where the Crawdads Sing
Where the Wild Things Are
Check back next month when we celebrate National Wife Appreciation Day.
She told me to write that.
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