financial service industries

2,630,853 Financial products and services converted

financial service industries

2,630,853 Financial products and services converted

For more than two decades, blu has been transforming the marketplace when it comes to marketing in the financial space. From customer acquisition and cross-sell to branch placements and grand openings. If you’re ready for exponential growth, we’re ready to help you reach the peak of marketing performance.

In today’s business economy, where change and uncertainty often prevail, it may seem like we have little control over business performance. However, at blu, we believe that feelings often deceive us. Even in the most chaotic business climate, we have the power to choose greatness and achieve peak marketing performance.

How we create shareholder value

Deposit Acquisition

Core Loan Growth

HELOC

Small Business

Onboarding

Corporate Banking

Customer Cross-sell

Brand Building

Grand Openings

Mortgage

Wealth

And More…

How we create shareholder value

Deposit Acquisition

Core Loan Growth

HELOC

Small Business

Onboarding

Corporate Banking

Customer Cross-sell

Brand Building

Grand Openings

Mortgage

Wealth

And More…

While creating value for banks may seem complex, it’s pretty simple. Banks create value when they excel at three things:

Build A Deposit
Base With A Low
Cost Of Funds

Leverage Fintech Stack
To Increase Service
And Fee Income

Write Low Risk
Loans With Wide
Credit Spreads

While creating value for banks may seem complex, it’s pretty simple. Banks create value when they excel at three things:

Build A Deposit
Base With A Low
Cost Of Funds

Leverage Fintech Stack
To Increase Service
And Fee Income

Write Low Risk
Loans With Wide
Credit Spreads

Schedule a 30-minute meeting with Lance to learn about our process and how we use Marketing Science to help you reach Peak Marketing Performance.

Schedule a 30-minute meeting with Lance to learn about our process and how we use Marketing Science to help you reach Peak Marketing Performance.

our three-step process to peak marketing performance

our three-step process to peak marketing performance

Perfect Match Analysis (PMA)
We use your past customer data to identify perishable marketing opportunities for your brand.
Person: Who to target based on conversion + profitability metrics.
Place: Where to market is derived on how distance impacts transactions.
Time: When to market is influenced by time and season.
Product: What to market next is your lowest hanging fruit.
Perfect Match Analysis (PMA)
We intelligently match your brand’s offerings to the perishable opportunity available to drive maximum transactions.
Media channels are matched to your audience by their preferences..
Offers are built to work by studying the competitive landscape.
Online ID resolution transforms your targets into display and social audiences.
Blu’s always-on approach scales your budget to drive maximum performance.
Perfect Match Analysis (PMA)
We track and deliver peak performance.

Clearly measures digital and transactional metrics.

Benchmarks performance for testing and improvement.

Provides clear insights to increase future campaign performance.

“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”
William L. Koleszar

Chief Marketing Officer, American Family Care

Marketing science for peak performance
“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”
William L. Koleszar

Chief Marketing Officer, American Family Care

Marketing science for peak performance

Humbly serving our clients for 25 years

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