Apr 16, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy, Tech
Blu provides certainty. Humans are predictable creatures of habit. One of the best uses of data for brands today is the art and science of analyzing consumer habits detailed in transactional data that records engagement between an individual and a specific brand. How...
Feb 26, 2021 | Analytics, Brandwashing, KNow, Marketing Insight, Strategy, Tech
% of digital connectivity in Google's upcoming browser will be eliminated Can you imagine how hard it would have been to successfully market a product, service, or brand in the 1990s if someone removed all the radios and TVs from more than half of homes in the...
Jan 13, 2021 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
“It has become appallingly obvious that our technology has exceeded our humanity.” — Albert Einstein Nielsen research shows that the average American is wired-in to the Internet a whopping 12.21 hours every day. Let that sink in. That’s more than half the day. Every...
Dec 28, 2020 | Analytics, Brandwashing, Dare and Endure, KNow, Marketing Insight, Strategy, Tech
“Pivot! Pivot! Pivot!” If 2020 has taught us anything, it is the importance of being able to make big decisions — sometimes life changing or business-altering decisions — quickly and often. Being able to pivot on strategy, execution, and even planning for...
Oct 20, 2020 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
It’s World Statistics Day. Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?...
Sep 22, 2020 | Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
APPLE’S IDFA CHANGES HIGHLIGHT THE NEED FOR MARKETERS TO LEVERAGE ONLINE IDENTITY RESOLUTION. With the release of a new software update, iOS 14, Apple is shaking up the mobile advertising world. Although many developers and mobile advertisers breathed a sigh of relief...
