Power to the People-Based Marketers

Power to the People-Based Marketers

Every generation has its own version of what “power to the people” means and how it will help humanity. Revolutionaries seeking social equality, racial reconciliation, and political freedom from oppression have all grabbed hold of the promise of power. While we plan...
Stories Are Greater than Fact

Stories Are Greater than Fact

You’ll probably get tired of hearing us say this (if you’re not already), but if you want to persuade someone to buy something from you—whether it is a product, service, or idea—you can’t just tell them the facts. Sure, there’s a time and place to tell potential...