May 1, 2024 | Business, KNow, Marketing Insight, Strategy
Change in Purchasing Power Inflation is a major issue in the US, and it’s critical to understand its effect on US consumers at a macro level. In a real sense, inflation erodes purchasing power, as the same dollar buys less. In the chart below, real purchasing power of...
Sep 22, 2023 | Business, Marketing Insight, Strategy
Need 4th quarter revenue? Gift cards are the gift that will keep on giving. Americans will purchase $204.32 Billion in gift cards in 2023. Will your brand get its share? 5 facts to spark your plan for gift card sales 1. Over 70% Of Americans Are Likely To Purchase...
May 5, 2023 | Business, Marketing Insight, Strategy
High debt, Higher Interest and Lower buying power for some, beginning in Q3, 2023. Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit...
Jun 21, 2022 | Business, Marketing Insight, Strategy
Elon Musk, perhaps the greatest entrepreneur of all time, is attempting to acquire Twitter for 43 billion dollars. Yeah, he has got a few dollars. What is holding the deal up is Elon’s concern about Twitter’s bots. What is a bot and why is he concerned? A bot is a...
May 11, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy
U.S. consumer Migration and Opportunity COVID-19 changed a lot about the United States over the last year. Think about what has changed. Face masks, vaccinations, elections, remote learning and work place environments all changed course briskly. One behind-the-scenes...
Apr 16, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy, Tech
Blu provides certainty. Humans are predictable creatures of habit. One of the best uses of data for brands today is the art and science of analyzing consumer habits detailed in transactional data that records engagement between an individual and a specific brand. How...
