Mar 23, 2017 | Analytics, Brandwashing, Marketing Insight, Strategy
As humans, the majority of our decisions are made in the non-conscious part of our brain. As marketers trying to influence how people perceive brands and in turn, influence them to make a decision about those brands and products—having an understanding of neuroscience...
Feb 24, 2017 | Brandwashing, Business, Creative, Marketing Insight, Strategy
Understanding your customers is the single most important factor contributing to your brand’s success. As marketers, we’re always on the lookout for ways we can more deeply understand and relate to people. We get to know people based on demographics, geographics, and...
Feb 1, 2017 | Creative, Marketing Insight, Strategy
Get Your Brand’s Name in the Big Game. When it comes to the Super Bowl, there’s one new element that’s just as important as the TV screen everyone’s watching—the other screen everyone is watching. Social media has become an integral part of the Super Bowl party—from...
Jan 30, 2017 | Creative, Marketing Insight, Strategy
Yellow. Quick, what word came to mind? If you’re like many people, you thought of something like a banana or a school bus. Because you, my friend, have been primed. Priming is a non-conscious form of human memory concerned with perceptual identification of words and...
Dec 27, 2016 | Analytics, Creative, Marketing Insight, Strategy
In this day and age, making content “go viral” is a top goal of many companies. But how do you get content to go viral? Why are some things shared faster than you can say “Bob’s your uncle,” while other ideas sit on the shelf gathering dust? If you had asked several...
Dec 8, 2016 | Creative, Marketing Insight, Strategy
It’s a simple truth: people don’t buy products. They buy dreams. They buy values. They buy emotions. They buy a product based on how it makes them feel, on whether it resonates with their heart and mind, or if they identify with it. And although there must also be...
