Sep 3, 2024 | Business, KNow, Marketing Insight, Strategy
Preparing for Election Season’s Marketing Impact As we move into the next few months leading up to the election, it’s essential to consider how this period will impact our marketing strategies and the management of our clients’ marketing investments. The political...
May 2, 2024 | Business, KNow, Marketing Insight, Strategy
“Information is not knowledge.” Albert Einstein Nobel Prize-winning Physicist Data is used throughout our lives to inform almost everything. And data will provide one of two things: confusion and paralysis or intelligence and clarity. Many people have so...
May 1, 2024 | Business, KNow, Marketing Insight, Strategy
Change in Purchasing Power Inflation is a major issue in the US, and it’s critical to understand its effect on US consumers at a macro level. In a real sense, inflation erodes purchasing power, as the same dollar buys less. In the chart below, real purchasing power of...
Sep 22, 2023 | Business, Marketing Insight, Strategy
Need 4th quarter revenue? Gift cards are the gift that will keep on giving. Americans will purchase $204.32 Billion in gift cards in 2023. Will your brand get its share? 5 facts to spark your plan for gift card sales 1. Over 70% Of Americans Are Likely To Purchase...
May 5, 2023 | Business, Marketing Insight, Strategy
High debt, Higher Interest and Lower buying power for some, beginning in Q3, 2023. Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit...
Jun 21, 2022 | Business, Marketing Insight, Strategy
Elon Musk, perhaps the greatest entrepreneur of all time, is attempting to acquire Twitter for 43 billion dollars. Yeah, he has got a few dollars. What is holding the deal up is Elon’s concern about Twitter’s bots. What is a bot and why is he concerned? A bot is a...
