Jun 15, 2017 | Creative, Marketing Insight, Strategy, Tech
Move out of the way, emojis, GIFs are here! Well, GIFs have been here for a while, but now they’re entering the marketer’s toolbox—bringing the opportunity for deeper understanding of customers…and more cash. Who’d’ve thought that we’d be delving into the deep world...
Jun 9, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
Perception is not always reality. We humans are a complicated lot, aren’t we? What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix. For instance, saving...
May 10, 2017 | Analytics, Brandwashing, Marketing Insight, Strategy
Imagine you’re re-decorating your living room. You’re visiting stores and scouring the internet looking for the perfect rug at the perfect price. Finally, you find it! An amazing rug in just the colors and size you want. And then you see something even more magical: a...
May 5, 2017 | Analytics, Brandwashing, Creative, Marketing Insight, Strategy
Consumers can barely blink without seeing an advertising message in some way, shape, or form. Ads that pop up when you just really want to get to the next song or the next show. Flyers posted on pin-up boards at the water cooler. Postcards in your mailbox. Billboards...
Apr 19, 2017 | Analytics, Creative, Marketing Insight, Strategy
“Relevance is what holds people’s interest. It’s becoming more important that you leverage data to personalize your ads to {your consumers’} interests and deliver the right message to move {them} down the purchase cycle. If you don’t, somebody else will.”...
Mar 23, 2017 | Analytics, Brandwashing, Marketing Insight, Strategy
As humans, the majority of our decisions are made in the non-conscious part of our brain. As marketers trying to influence how people perceive brands and in turn, influence them to make a decision about those brands and products—having an understanding of neuroscience...
