Apr 4, 2018 | Marketing Insight, Strategy, Tech
A few years ago, beacons—Bluetooth-powered devices that push messages to smartphones—were the next big thing for retail marketers and stores. They promised to connect with consumers while they were in front of products, gathering data and enhancing the shopping...
Jan 30, 2018 | Analytics, Marketing Insight, Strategy
It happens a lot more than you probably notice. The cashier asks for your zip while they ring up your purchase. Something you Googled yesterday is now serving you ads on Facebook today. You get offers in the mail of things you’re interested in, but have never shopped...
Nov 27, 2017 | Creative, Marketing Insight, Strategy, Tech
A while back, we talked about how GIFs are the untapped marketing tool. (If you missed our post, read it here: GIFS, THE UNTAPPED MARKETING TOOL) Well, it’s clear to see they’re here to stay. Green Bay Packers tight end Marcellus Bennett collaborated with Giphy, the...
Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech
blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
Nov 2, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
You’re swinging through the drive-thru picking up your #PumpkinSpiceLatte—and it’s all free, thanks to your punch card. That awesome selfie with the perfect filter you posted an hour ago is now at 20 likes…and counting. And just when you thought it couldn’t get...
Sep 25, 2017 | Analytics, Business, Creative, Marketing Insight, Strategy
We’ve all had it happen. You see a commercial from your cable company with a great deal on monthly service, so you give them a ring—but then you hear the words, “Sorry, that deal is only for new customers.” Wait. So, what about me, the person who’s had service with...
