Jan 24, 2019 | Brandwashing, Marketing Insight, Strategy
Raise your hand if you absolutely love the thrill of trying something new and regularly step out of your comfort zone. Did you raise your hand? If so, you’re probably one of the few—an early adopter who’s willing to throw caution to the wind and brazenly take on new...
Jan 2, 2019 | Brandwashing, Marketing Insight, Strategy
A few days ago, I made a quick trip to Walmart to purchase a few necessities—diapers, paper plates, laundry detergent, and a few other odds and ends. A couple days later, I logged into my Walmart Grocery account to make an online order for pickup, and lo and behold,...
Dec 18, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy, Tech
Do you ever get in your car and your phone “guesses” your next destination and provides maps, traffic information, and other suggestions? It can be king of freaky at first and it’s not 100% correct with every prediction, but it is correct most of the time—and rather...
Dec 13, 2018 | Brandwashing, Marketing Insight, Strategy
Imagine you’re standing in a frozen yogurt shop. There are 15 yogurt flavors to choose from, 47 topping choices, and 3 sizes—that is 497,025 choices—so the only thing that limits you in your creation is your imagination and how much you want to pay for the weight of...
Dec 4, 2018 | Brandwashing, Marketing Insight, Strategy
Brands often report on marketing spends by focusing on the average. Average ticket, average transaction size, etc. While we have all embraced financial accountability in marketing as it is simply the new reality, should how we report shape how we market? Maybe a...
May 3, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy
The field of marketing has deep roots in psychology and human behavior. After all, if you want to influence people to act a certain way, you must first understand what drives them. While psychology concepts are vast and complex, here are a few you can quickly leverage...
