Stories Are Greater than Fact

Stories Are Greater than Fact

You’ll probably get tired of hearing us say this (if you’re not already), but if you want to persuade someone to buy something from you—whether it is a product, service, or idea—you can’t just tell them the facts. Sure, there’s a time and place to tell potential...
GIFs Got Game

GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. (If you missed our post, read it here: GIFS, THE UNTAPPED MARKETING TOOL) Well, it’s clear to see they’re here to stay. Green Bay Packers tight end Marcellus Bennett collaborated with Giphy, the...