May 14, 2020 | Analytics, Brandwashing, Business, Creative, Dare and Endure, Marketing Insight, Strategy
Define how you will interact with your audience and what they need from you. Much has already been written in the way of remaining sensitive to COVID-19 and the need for social responsibility. It is critical that we as marketers don’t break any of those rules of...
Nov 1, 2018 | Brandwashing, Creative, Strategy
You’ll probably get tired of hearing us say this (if you’re not already), but if you want to persuade someone to buy something from you—whether it is a product, service, or idea—you can’t just tell them the facts. Sure, there’s a time and place to tell potential...
Jan 4, 2018 | Business, Creative, Strategy
About 45 years ago, NASA developed a test to measure the creative potential of rocket scientists and engineers. It was very successful for NASA’s goals, but it got NASA thinking a little deeper about creativity. Where does creativity come from? Is it innate or...
Nov 27, 2017 | Creative, Marketing Insight, Strategy, Tech
A while back, we talked about how GIFs are the untapped marketing tool. (If you missed our post, read it here: GIFS, THE UNTAPPED MARKETING TOOL) Well, it’s clear to see they’re here to stay. Green Bay Packers tight end Marcellus Bennett collaborated with Giphy, the...
Sep 25, 2017 | Analytics, Business, Creative, Marketing Insight, Strategy
We’ve all had it happen. You see a commercial from your cable company with a great deal on monthly service, so you give them a ring—but then you hear the words, “Sorry, that deal is only for new customers.” Wait. So, what about me, the person who’s had service with...
Jun 15, 2017 | Creative, Marketing Insight, Strategy, Tech
Move out of the way, emojis, GIFs are here! Well, GIFs have been here for a while, but now they’re entering the marketer’s toolbox—bringing the opportunity for deeper understanding of customers…and more cash. Who’d’ve thought that we’d be delving into the deep world...
