Jun 9, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
Perception is not always reality. We humans are a complicated lot, aren’t we? What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix. For instance, saving...
Feb 24, 2017 | Brandwashing, Business, Creative, Marketing Insight, Strategy
Understanding your customers is the single most important factor contributing to your brand’s success. As marketers, we’re always on the lookout for ways we can more deeply understand and relate to people. We get to know people based on demographics, geographics, and...
