May 12, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Every brand has a core group of customers that is its lifeblood. The revenue attributed to those relationships is essential for success to be recognized. COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications. Consider These...
May 12, 2020 | Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
“THIS IS NO TIME FOR EASE AND COMFORT. IT IS TIME TO DARE AND ENDURE.” Winston Churchill This was Winston Churchill’s rallying cry as he stared down the Nazi war machine’s rapid domination of Europe in 1940. Historians pinpoint this mindset as the fuel for...
Jan 4, 2018 | Business, Creative, Strategy
About 45 years ago, NASA developed a test to measure the creative potential of rocket scientists and engineers. It was very successful for NASA’s goals, but it got NASA thinking a little deeper about creativity. Where does creativity come from? Is it innate or...
Nov 9, 2017 | Analytics, Business, Marketing Insight, Strategy, Tech
blu’s Chief Innovation Officer (aka, our fearless leader Chad), spoke at the 2017 BAI Beacon conference about blu’s Impulse solution, which can help your brand create brand addicts with always-on, 1:1 marketing that predicts individual intent, prompts impulsive...
Nov 2, 2017 | Analytics, Brandwashing, Business, Marketing Insight, Strategy
You’re swinging through the drive-thru picking up your #PumpkinSpiceLatte—and it’s all free, thanks to your punch card. That awesome selfie with the perfect filter you posted an hour ago is now at 20 likes…and counting. And just when you thought it couldn’t get...
Sep 25, 2017 | Analytics, Business, Creative, Marketing Insight, Strategy
We’ve all had it happen. You see a commercial from your cable company with a great deal on monthly service, so you give them a ring—but then you hear the words, “Sorry, that deal is only for new customers.” Wait. So, what about me, the person who’s had service with...
