Jan 13, 2021 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
“It has become appallingly obvious that our technology has exceeded our humanity.” — Albert Einstein Nielsen research shows that the average American is wired-in to the Internet a whopping 12.21 hours every day. Let that sink in. That’s more than half the day. Every...
Oct 20, 2020 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
It’s World Statistics Day. Did you know that 93.7% of all internet users will believe nearly 98% of anything reported with a percentage sign? We actually just made those numbers up, but you’re probably not going to fact check us, so what difference does it make?...
Sep 22, 2020 | Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
APPLE’S IDFA CHANGES HIGHLIGHT THE NEED FOR MARKETERS TO LEVERAGE ONLINE IDENTITY RESOLUTION. With the release of a new software update, iOS 14, Apple is shaking up the mobile advertising world. Although many developers and mobile advertisers breathed a sigh of relief...
Aug 7, 2020 | Analytics, Brandwashing, Business, Dare and Endure, KNow, Marketing Insight, Strategy
National Book Lovers Day is August 9. Bet you didn’t know that. Or, maybe you’re a certified bibliophile, and this is the day you’ve been waiting for all year! Either way, August 9 is a very special day, and we’re here to help celebrate books and book lovers...
Jul 15, 2020 | Analytics, Brandwashing, Business, Dare and Endure, KNow, Marketing Insight, Strategy
Get to Know Your Customers Day is July 16 (but for Blu it’s everyday). Sounds made-up, we know. Like National Houseplant Appreciation Day, or Campfire Day, or National Work Like a Dog Day, which is coming up in August, for the record. In a world where everything seems...
May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Everyone loves a good dashboard full of data, but, put bluntly, not all data is the same! Learning what data to build your brand strategy upon is critical. There Are Four Basic Types of Data: first-party data. This is your customer data that you can validate. Trust it...
