Jan 2, 2020 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
John Wanamaker famously stated, “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Now, he was probably being a bit facetious back when he said that, but history proves he wasn’t far off! Forrester recently published the “Why...
Dec 16, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
In our last post on INFLUENCE, we hypothetically queried: “ Do you ever wonder if John Wanamaker had a branding firm?” Well, we’ve come to find out that he, in fact, did not. He was his own branding firm. For years, in fact, he wrote all of his own ad copy (and then...
Dec 10, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
Last time on the John Wanamaker Experience (that’s not really a thing, but it sounds kinda cool), we continued our discussion on the famous Wanamaker quote: ”half the money I spend on advertising is wasted, the trouble is I don’t know which half.” So far, we’ve...
Dec 3, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
By now, you’re all-too familiar with the John Wanamaker quote, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Truth is, if you’re like the vast majority of marketers throughout the world, you probably share the...
Nov 8, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
If you’ve been following along over the past couple of weeks, you’re now familiar with John Wanamaker, the poor, old marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” In week one, we...
Oct 30, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
Last week, we introduced you to John Wanamaker, the marketing pioneer who famously quoted, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Go back and take a look if you missed it. You’ll find four ways old John could...
