May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Everyone loves a good dashboard full of data, but, put bluntly, not all data is the same! Learning what data to build your brand strategy upon is critical. There Are Four Basic Types of Data: first-party data. This is your customer data that you can validate. Trust it...
May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
To be able to manage it with excellence you need to be able to measure it. Flatten the curve. This phrase will be part of our American vocabulary forever as a marker of the season dominated by the coronavirus. Never has data measurement been more important and so...
May 14, 2020 | Analytics, Brandwashing, Business, Creative, Dare and Endure, Marketing Insight, Strategy
Define how you will interact with your audience and what they need from you. Much has already been written in the way of remaining sensitive to COVID-19 and the need for social responsibility. It is critical that we as marketers don’t break any of those rules of...
May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Americans have three connected devices on average that they use daily. Nielsen data shows we spend a whopping 11+ hours a day of screen time, and that number is growing. Leveraging multiple platforms and media channels allows you to stay in front of your audience by...
May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Unless you had a crystal ball handy when you built your 2020 plan, the chances of its fundamental assumptions remaining intact are low. Very low. % digital spend is down % traditional spend is off % rebooting plans & tactics % digital spend is down % traditional...
May 12, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Every brand has a core group of customers that is its lifeblood. The revenue attributed to those relationships is essential for success to be recognized. COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications. Consider These...
