Neuroscience Hacks for Your Brand

As humans, the majority of our decisions are made in the non-conscious part of our brain.

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Emotions are Not Created Equal

It has been proven that humans are emotional beings who respond first to emotion, then rationalize with facts.

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Psychogeometrics – What Your Choice of Shape Says About You and Your Customers

Understanding your customers is the single most important factor contributing to your brand’s success.

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Rogue: A Name You’ll Be Hearing, A Lot.

An unlikely duo. One is a major car manufacturer, the other a billion-dollar movie franchise. You wouldn’t think they have very much in common.

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