May 1, 2024 | Business, KNow, Marketing Insight, Strategy
Change in Purchasing Power Inflation is a major issue in the US, and it’s critical to understand its effect on US consumers at a macro level. In a real sense, inflation erodes purchasing power, as the same dollar buys less. In the chart below, real purchasing power of...
May 11, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy
U.S. consumer Migration and Opportunity COVID-19 changed a lot about the United States over the last year. Think about what has changed. Face masks, vaccinations, elections, remote learning and work place environments all changed course briskly. One behind-the-scenes...
Apr 16, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy, Tech
Blu provides certainty. Humans are predictable creatures of habit. One of the best uses of data for brands today is the art and science of analyzing consumer habits detailed in transactional data that records engagement between an individual and a specific brand. How...
Feb 26, 2021 | Analytics, Brandwashing, KNow, Marketing Insight, Strategy, Tech
% of digital connectivity in Google's upcoming browser will be eliminated Can you imagine how hard it would have been to successfully market a product, service, or brand in the 1990s if someone removed all the radios and TVs from more than half of homes in the...
Jan 13, 2021 | Analytics, Brandwashing, Business, KNow, Marketing Insight, Strategy, Tech
“It has become appallingly obvious that our technology has exceeded our humanity.” — Albert Einstein Nielsen research shows that the average American is wired-in to the Internet a whopping 12.21 hours every day. Let that sink in. That’s more than half the day. Every...
Dec 28, 2020 | Analytics, Brandwashing, Dare and Endure, KNow, Marketing Insight, Strategy, Tech
“Pivot! Pivot! Pivot!” If 2020 has taught us anything, it is the importance of being able to make big decisions — sometimes life changing or business-altering decisions — quickly and often. Being able to pivot on strategy, execution, and even planning for...
