Sep 3, 2024 | Business, KNow, Marketing Insight, Strategy
Preparing for Election Season’s Marketing Impact As we move into the next few months leading up to the election, it’s essential to consider how this period will impact our marketing strategies and the management of our clients’ marketing investments. The political...
May 2, 2024 | Business, KNow, Marketing Insight, Strategy
“Information is not knowledge.” Albert Einstein Nobel Prize-winning Physicist Data is used throughout our lives to inform almost everything. And data will provide one of two things: confusion and paralysis or intelligence and clarity. Many people have so...
May 1, 2024 | Business, KNow, Marketing Insight, Strategy
Change in Purchasing Power Inflation is a major issue in the US, and it’s critical to understand its effect on US consumers at a macro level. In a real sense, inflation erodes purchasing power, as the same dollar buys less. In the chart below, real purchasing power of...
May 11, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy
U.S. consumer Migration and Opportunity COVID-19 changed a lot about the United States over the last year. Think about what has changed. Face masks, vaccinations, elections, remote learning and work place environments all changed course briskly. One behind-the-scenes...
Apr 16, 2021 | Analytics, Business, KNow, Marketing Insight, Strategy, Tech
Blu provides certainty. Humans are predictable creatures of habit. One of the best uses of data for brands today is the art and science of analyzing consumer habits detailed in transactional data that records engagement between an individual and a specific brand. How...
Feb 26, 2021 | Analytics, Brandwashing, KNow, Marketing Insight, Strategy, Tech
% of digital connectivity in Google's upcoming browser will be eliminated Can you imagine how hard it would have been to successfully market a product, service, or brand in the 1990s if someone removed all the radios and TVs from more than half of homes in the...
