Apr 19, 2017 | Analytics, Creative, Marketing Insight, Strategy
“Relevance is what holds people’s interest. It’s becoming more important that you leverage data to personalize your ads to {your consumers’} interests and deliver the right message to move {them} down the purchase cycle. If you don’t, somebody else will.”...
Mar 23, 2017 | Analytics, Brandwashing, Marketing Insight, Strategy
As humans, the majority of our decisions are made in the non-conscious part of our brain. As marketers trying to influence how people perceive brands and in turn, influence them to make a decision about those brands and products—having an understanding of neuroscience...
Dec 27, 2016 | Analytics, Creative, Marketing Insight, Strategy
In this day and age, making content “go viral” is a top goal of many companies. But how do you get content to go viral? Why are some things shared faster than you can say “Bob’s your uncle,” while other ideas sit on the shelf gathering dust? If you had asked several...
Nov 17, 2016 | Analytics, Marketing Insight, Strategy
Impulses aren’t as impulsive as you think. You’re standing in the checkout line, the conveyor belt slowly moving your groceries up to the cashier when, suddenly, you toss a pack of coconut-lime-strawberry flavored gum onto the belt. Impulses. We’ve all got ‘em....
