May 14, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Unless you had a crystal ball handy when you built your 2020 plan, the chances of its fundamental assumptions remaining intact are low. Very low. % digital spend is down % traditional spend is off % rebooting plans & tactics % digital spend is down % traditional...
May 12, 2020 | Analytics, Brandwashing, Business, Dare and Endure, Marketing Insight, Strategy
Every brand has a core group of customers that is its lifeblood. The revenue attributed to those relationships is essential for success to be recognized. COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications. Consider These...
Jan 2, 2020 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
John Wanamaker famously stated, “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Now, he was probably being a bit facetious back when he said that, but history proves he wasn’t far off! Forrester recently published the “Why...
Dec 16, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
In our last post on INFLUENCE, we hypothetically queried: “ Do you ever wonder if John Wanamaker had a branding firm?” Well, we’ve come to find out that he, in fact, did not. He was his own branding firm. For years, in fact, he wrote all of his own ad copy (and then...
Dec 10, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
Last time on the John Wanamaker Experience (that’s not really a thing, but it sounds kinda cool), we continued our discussion on the famous Wanamaker quote: ”half the money I spend on advertising is wasted, the trouble is I don’t know which half.” So far, we’ve...
Dec 3, 2019 | Analytics, Brandwashing, Marketing Insight, Strategy, Wanamaker
By now, you’re all-too familiar with the John Wanamaker quote, “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Truth is, if you’re like the vast majority of marketers throughout the world, you probably share the...
