Our Capabilities

We are about always striving for more and never settling for second best. It’s a challenge and an invitation: to constantly reach for more, to give, to invest, to be the catalyst for change…Together. And with all these capabilities under one roof, we’re the spark you’ve been looking for.

Our Capabilities

We are about always striving for more and never settling for second best. It’s a challenge and an invitation: to constantly reach for more, to give, to invest, to be the catalyst for change…Together. And with all these capabilities under one roof, we’re the spark you’ve been looking for.

Strategy

We’ve got the art of planning down to a science—and we put it to work for your brand.

When it comes to your brand, our goal is to maximize your share of voice, share of market, and share of wallet . We look to the past to understand and harness the potential of the future. No longer is marketing about reaching the most people—it’s about reaching the right people. The individual consumer who will engage positively with your brand and add the most to your bottom line.

Luckily, our brains are wired to make sense of masses of information and deliver organized, insightful solutions for your brand and marketing efforts.

Services include: marketing plans, goal definition, research and analysis, and brand positioning.

Data Science

We discover preferences that connect the right people to your brand.

Our Data Science department connects people to brands based on preferences. Analyzing over 3,000 data points, we discover your consumers’ most powerful traits and use that information to create heightened preference for your brand, which turns into increased revenue for you. Through traditional, social, digital, and direct channels, we market only to the people who are most likely to respond positively to your brand—and spend gobs of cash when they do.

Services include: advanced segmentation and customer analytic; database warehousing / cleansing / enhancement; CASS; NCOA; file deduping / cleansing / suppression / segmentation; in-depth customer analysis, including PRIZM / P$YCLE / customer data; LIFT – customer cross-sell and onboarding program, campaign results analysis / tracking, and lead lists.

Data Science

We discover preferences that connect the right people to your brand.

Our Data Science department connects people to brands based on preferences. Analyzing over 3,000 data points, we discover your consumers’ most powerful traits and use that information to create heightened preference for your brand, which turns into increased revenue for you. Through traditional, social, digital, and direct channels, we market only to the people who are most likely to respond positively to your brand—and spend gobs of cash when they do.

Services include: advanced segmentation and customer analytic; database warehousing / cleansing / enhancement; CASS; NCOA; file deduping / cleansing / suppression / segmentation; in-depth customer analysis, including PRIZM / P$YCLE / customer data; LIFT – customer cross-sell and onboarding program, campaign results analysis / tracking, and lead lists.

Creative

Design is the means by which brands build emotional connections.

When it comes to consumer buying decisions, the fact is, we don’t purchase on fact. Humans make decisions based on emotions and then rationalize them with logic.

Our creative team will tell your brand narrative in a unique and refreshing way while building emotional connections with your consumers. Combined with our data analytics and Impluse, we get to the pulse of your brand by digging deeper and constantly asking the question “what if?” We focus on learning your industry in order to fine tune verbal messages and creative assets. That way, you are positioning your brand in the right way, at the right time and to the right people. Creatalytical ideas that stand out from the clutter and engage your customers on an emotional and rational level—it’s what we do for brands.

Services include: content marketing and messaging strategy; copywriting; branding; identity system development; logo design; ad campaigns (print, digital, social media); TV and radio commercials; direct mail; packaging; responsive website design; app development; and non-traditional advertising.

Creative

Design is the means by which brands build emotional connections.

When it comes to consumer buying decisions, the fact is, we don’t purchase on fact. Humans make decisions based on emotions and then rationalize them with logic.

Our creative team will tell your brand narrative in a unique and refreshing way while building emotional connections with your consumers. Combined with our data analytics and Impluse, we get to the pulse of your brand by digging deeper and constantly asking the question “what if?” We focus on learning your industry in order to fine tune verbal messages and creative assets. That way, you are positioning your brand in the right way, at the right time and to the right people. Creatalytical ideas that stand out from the clutter and engage your customers on an emotional and rational level—it’s what we do for brands.

Services include: content marketing and messaging strategy; copywriting; branding; identity system development; logo design; ad campaigns (print, digital, social media); TV and radio commercials; direct mail; packaging; responsive website design; app development; and non-traditional advertising.

Digital

We use the power of digital to get in front of your customers wherever they are and drive results.

In the vastness of the digital world, standing out takes brains and beauty. Luckily, our passion for creating visual experiences with smart, memorable functionality leads us to figure out the best ways to use any and all digital mediums to create holistic, stunning campaigns that are innovative and impactful. From social campaigns and web ads to websites and mobile optimization—we use the power of digital to get in front of your customers wherever they are and drive results.

Services include: digital strategy; social media strategy; direct to mobile; direct to social; online advertising; social campaigns; email marketing; responsive website design and development; app development; reporting and analytics, and optimization.

Production

We turn ideas into tangible, personal experiences that yield a high impact.

When the design and analysis behind the ideas are all said and done, our production team turns them into tangible, personal experiences that yield a high impact—and profit for our customers. Whether it’s a commercial or radio spot, direct mail piece, print ad, packaging, billboard, or anything else—you name it and blu can get it done on time without sacrificing quality, efficiency, and effectiveness.

Services include: TV commercials; radio spots; direct marketing with variable content and mailing services; integrated cross-media marketing campaigns; promotional collateral; posters and signs; packaging; and presentation materials.

Security

We are adaptable and always diligent—a partner you can not only trust, but verify.

In today’s backdrop of cyber threat and data breaches, who you can trust with confidential information is becoming less and less clear. Luckily, blu has found the sweet spot of valuing personal relationships and mutual success—without sacrificing the trust built on verified security controls. This is because we’ve been anything but dormant on the security front. Hardening our controls, network, and systems, we aim to always meet the growing needs of the industry so our clients can be sure their data and other confidential information is locked up safe and tight as can be, despite the ever-changing times.

With blu, you can count on a partner who will stay adaptable and always diligent—a partner you can not only trust, but verify.

Report security incidents by email to security@reflexblu.com

“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”

William L. Koleszar

Chief Marketing Officer, American Family Care

Let’s spark change together

12 + 15 =