Brand Preference Index
Brand Preference Index
Brand Preference Index is an algorithm that predicts individual response and builds segmentation schema for your brand.
Brand Preference Index is an algorithm that predicts individual response and builds segmentation schema for your brand.
Brand Preference Index
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Through an intense analysis, we call our Brand Preference Index (BPI), we analyze the effect of specific data points on your brand. The BPI scores over 3,000 demographic, transactional and behavioral data variables to identify individual consumers who have the highest preference for your brand.
Brand Preference Index
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Through an intense analysis, we call our Brand Preference Index (BPI), we analyze the effect of specific data points on your brand. The BPI scores over 3,000 demographic, transactional and behavioral data variables to identify individual consumers who have the highest preference for your brand.
The Brand Preference Index is just one step in our PEAK Performance Process. To get started scoring your customer data and building your audience segments, take the next step and start the process today.
The Brand Preference Index is just one step in our PEAK Performance Process. To get started scoring your customer data and building your audience segments, take the next step and start the process today.
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