The Power to Know What’s Happening In The Marketplace Guides Strategy and Give Insights to Know Now The Next Steps To Grow Your Business
Stories Are Greater than Fact
Sure, there’s a time and a place to tell potential customers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story.
3 Human Behavior Concepts to Drive Better Marketing Results
If you want to influence people to act a certain way, you must first understand what drives them.
Beacons Are Out, Scannable Shelf Tags Are In
Retailers and marketers alike were excited by the thought of beacons and their opportunity–actual usage of them fell flat.
The Deal with Data – How Much is Too Much
Something you Googled yesterday is now serving you ads on Facebook today.
How Your Table Fork Can Help You Be More Innovative
Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?
GIFs Got Game
A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.
Chad Stubbs Presents Impulse – BAI Beacon 2017 Rapid Fire
Is your brand always on? If not, take a few minutes to watch this video…and then give us a call.
The NeuroMarketing Hack That’ll Hook Your Consumers
For consumers, the dopamine release is like candy for the brain–it feels good, thus they will keep coming back for more.
Customer Retention: You Get What You Give Back
A sense of community and a sense of reciprocity are important triggers for a feeling of belonging, which is an emotion that is profitable.
GIFs | The Untapped Marketing Tool
As marketers, we often talk about capturing consumers with emotion–but this perspective sort of turns that idea on its head.
Marketing science for peak performance
