The Power to Know What’s Happening In The Marketplace Guides Strategy and Give Insights to Know Now The Next Steps To Grow Your Business
Turn Consumers Old Habits into Preference
When our brains are hard-wired to trust the familiar, offering up a new product can be tricky.
How Convenience Can Help You Drive Brand Loyalty
Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.
What Makes Smartphones So Smart?
Data-driven preference modeling using predictive math that makes your life easier.
Turn Preferences into Profit
What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?
Hey Big Spender
Big spenders are influencers on others and can help lead your brand to the promise land.
Power to the People-Based Marketers
So what power do people-based marketers have?
Stories Are Greater than Fact
Sure, there’s a time and a place to tell potential customers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story.
3 Human Behavior Concepts to Drive Better Marketing Results
If you want to influence people to act a certain way, you must first understand what drives them.
Beacons Are Out, Scannable Shelf Tags Are In
Retailers and marketers alike were excited by the thought of beacons and their opportunity–actual usage of them fell flat.
The Deal with Data – How Much is Too Much
Something you Googled yesterday is now serving you ads on Facebook today.
Marketing science for peak performance