Blog
Blog
WANACREATE
The value of emotional connection isn’t theoretical; it’s quantifiable. The data clearly shows that emotionally connected customers spend more.
WANA INFLUENCE
You’ve got to give customers a unified, personalized experience across various marketing channels, and that requires consistently delivering on your brand.
WANAREACH
The key to success is actually reaching customers where they are, in the right ways (all of them), in the places (all of them), at the right time.
WANATARGET
Targeting may very well be the biggest difference between marketing in Wanamaker’s day and today.
WANATRACK
Even the most savvy marketers spend more than 3.5 hours a week on data collection, tracking and reports. What if you could cut that time in half?
You Don’t Have to be a Wanamaker
Since Wanamaker opined his now famous quote, most marketers still believe they’ll waste more than 30% of their marketing budgets.
A Little Rain Can Make Your Marketing Shine
When rainy weather is on the horizon, what do people do?
Turn Consumers Old Habits into Preference
When our brains are hard-wired to trust the familiar, offering up a new product can be tricky.
How Convenience Can Help You Drive Brand Loyalty
Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.
What Makes Smartphones So Smart?
Data-driven preference modeling using predictive math that makes your life easier.