Retailers and marketers alike were excited by the thought of beacons and their opportunity–actual usage of them fell flat.
Something you Googled yesterday is now serving you ads on Facebook today.
Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?
A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.
Is your brand always on? If not, take a few minutes to watch this video…and then give us a call.
For consumers, the dopamine release is like candy for the brain–it feels good, thus they will keep coming back for more.
A sense of community and a sense of reciprocity are important triggers for a feeling of belonging, which is an emotion that is profitable.
As marketers, we often talk about capturing consumers with emotion–but this perspective sort of turns that idea on its head.
What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.
Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”