Know Now Blog
Know Now Blog
How Your Table Fork Can Help You Be More Innovative
Where does creativity come from? Is it innate or learned? Or, is it shaped by experience?
GIFs Got Game
A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.
Chad Stubbs Presents Impulse – BAI Beacon 2017 Rapid Fire
Is your brand always on? If not, take a few minutes to watch this video…and then give us a call.
The NeuroMarketing Hack That’ll Hook Your Consumers
For consumers, the dopamine release is like candy for the brain–it feels good, thus they will keep coming back for more.
Customer Retention: You Get What You Give Back
A sense of community and a sense of reciprocity are important triggers for a feeling of belonging, which is an emotion that is profitable.
GIFs | The Untapped Marketing Tool
As marketers, we often talk about capturing consumers with emotion–but this perspective sort of turns that idea on its head.
The Psychology of Sales Series | Saving Money
What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.
It’s All Relative
Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”
Cut through the Clutter—and the Competition
How can your brand cut through the clutter? How can you ensure your message is capturing attention?
Targeting vs. Personalization: What’s the Difference?
These words often get used interchangeably–but they are actually tow distinct concepts that work together to give you the best user experience possible and make your marketing smarter than ever.
