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Turn Consumers Old Habits into Preference

Jan 24, 2019 | Brandwashing, Marketing Insight, Strategy

When our brains are hard-wired to trust the familiar, offering up a new product can be tricky.

How Convenience Can Help You Drive Brand Loyalty

Jan 2, 2019 | Brandwashing, Marketing Insight, Strategy

Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.

What Makes Smartphones So Smart?

Dec 18, 2018 | Analytics, Brandwashing, Marketing Insight, Strategy, Tech

Data-driven preference modeling using predictive math that makes your life easier.

Turn Preferences into Profit

Dec 13, 2018 | Brandwashing, Marketing Insight, Strategy

What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?

Hey Big Spender

Dec 4, 2018 | Brandwashing, Marketing Insight, Strategy

Big spenders are influencers on others and can help lead your brand to the promise land.

Power to the People-Based Marketers

Nov 27, 2018 | Analytics, Brandwashing, Strategy

So what power do people-based marketers have?

Stories Are Greater than Fact

Nov 1, 2018 | Brandwashing, Creative, Strategy

Sure, there’s a time and a place to tell potential customers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story.