Know Now Blog
Know Now Blog
Don’t assume your pre-pandemic customer base will remain yours.
Every brand has a core group of customers, but COVID-19 has reshaped consumer behavior in many ways that will have brand-specific implications.
Dare and Endure
Are you ready for what’s ahead? Do you have what it takes to challenge your thinking? The future of your business depends on it.
How to Capitalize on Your Marketing Spend in 2020
If you start with who, what, when, where, why, more often than not, you’ll have a much better understanding of how much.
WANACREATE
The value of emotional connection isn’t theoretical; it’s quantifiable. The data clearly shows that emotionally connected customers spend more.
WANA INFLUENCE
You’ve got to give customers a unified, personalized experience across various marketing channels, and that requires consistently delivering on your brand.
WANAREACH
The key to success is actually reaching customers where they are, in the right ways (all of them), in the places (all of them), at the right time.
WANATARGET
Targeting may very well be the biggest difference between marketing in Wanamaker’s day and today.
WANATRACK
Even the most savvy marketers spend more than 3.5 hours a week on data collection, tracking and reports. What if you could cut that time in half?
You Don’t Have to be a Wanamaker
Since Wanamaker opined his now famous quote, most marketers still believe they’ll waste more than 30% of their marketing budgets.
A Little Rain Can Make Your Marketing Shine
When rainy weather is on the horizon, what do people do?
