Know Now Blog
Know Now Blog
Navigating the Marketing Landscape During an Election Year
As we move into the next few months leading up to the election, it’s essential to consider how this period will impact our marketing strategies and the management of our clients’ marketing investments.
Can Data Be Unintelligent?
Data is used throughout our lives to inform almost everything. And data will provide one of two things: confusion and paralysis or intelligence and clarity.
The “Trade Down” Effect in the US Economy
Inflation is a major issue in the US, and it’s critical to understand its effect on US consumers at a macro level. In a real sense, inflation erodes purchasing power, as the same dollar buys less.
Gift Cards, The Gift That Keeps On Giving
Need 4th quarter revenue? Americans will purchase $204.32 Billion in gift cards in 2023. Will your brand get its share?
The Effect of Tighter Credit on your Brand
Credit cards account for almost 2/3 of all purchases made in the US. As inflation and debt march higher, the buying power linked to those cards lies at the crossroads of tighter credit and higher prices. Why is this happening?
Elon Musk, Twitter & Bots
Most studies commissioned find that 24% to 40% of all internet activity is bot driven. As marketers, the scale of the internet is attractive for costs but that same scale obscures the integrity of who or what is served an ad.
U.S. Consumer Migration: 3 High ROI marketing strategies to leverage NOW
Covid-19 sparked migration has created a onetime window of opportunity for smart brands to embrace their new neighbors by engaging them with emotional, rational and psychographic content that details unique brand benefits and in turn creates new customer relationships.
The Recency Variable and its Recent Surge in Importance
Analyzing the Recency variable, which is found in relational data as a timestamp of a transaction occurrence, is of heightened importance these days as many consumer behavioral patterns changed in 2020.
Death of the Cookie
Google’s upcoming browser eliminates 55% of digital connectivity as we know it today. Blu can help you level up for the digital shifts.
Wiring, Snowflakes, Footprints, & Resolution
Leverage the consumer intelligence found in your customer database and harness its predictive power through online identity resolution.
