Connect with consumers making high-impact decisions and forming new brand habits.
Each year, millions of Americans purchase or lease a new vehicle—creating a powerful moment for brand influence. Whether it’s a new car, truck, or SUV, these individuals are entering a lifestyle that comes with new needs, new routines, and new spending behavior.
Who should be talking to new car owners?
Auto Service & Tire Shops
Dealership Service Centers
Auto Insurance Providers
Aftermarket Accessory Retailers
Car Wash & Detailing Memberships
Auto Service & Tire Shops
Dealership Service Centers
Auto Insurance Providers
Aftermarket Accessory Retailers
Car Wash & Detailing Memberships
Why New Car Owners Matter:
We help brands identify and engage this audience at the perfect moment—right after purchase— when buying decisions are most active and loyalty is up for grabs.
Key stats:
New car owners spend an average of $1,200+ in the first 90 days on services, insurance, protection plans, and more
Over 65% switch or reassess their insurance provider after a vehicle purchase
Over 80% consider new loyalty, fuel, and service memberships during this time
Consumers are 2–3x more responsive to relevant offers tied to their new car
New car owners spend an average of $1,200+ in the first 90 days on services, insurance, protection plans, and more
Over 65% switch or reassess their insurance provider after a vehicle purchase
Over 80% consider new loyalty, fuel, and service memberships during this time
Consumers are 2–3x more responsive to relevant offers tied to their new car
Stop guessing and start Knowing with blu.
With our New Car Owners data, we help you reach only those consumers who match your customer avatar, based on filters such as:
> Purchase date (weekly or monthly files)
> Vehicle make, model, year, and class
> Fuel type (EV, hybrid, gas/diesel)
> Owner demographics, location, household income, and lifestyle overlays
It’s time to stop guessing and start KNOWING.
At blu, we give marketers the power to find (and get to know) the right people in the right places at the right times. We provide the vision and insights you need to identify your best customers; to target the people most likely to be impacted; and the focus on the best ways to be seen, heard, and understood by the people who matter most— YOUR CUSTOMERS.
Chad Stubbs
Driven by a passion to connect people with innovation and excellence, Chad Stubbs launched Reflex Blu in 1999. His “creatalytical” vision of leveraging creative and analytic excellence is at the heart of blu’s continuously innovative culture. Chad has been the strategic lead on countless brands over the past 20 years, and he still gets a thrill out of building profitable customer journeys for the brands we serve at blu.
