B2B + B2C data in one place? Yep! | Work + Life data set
What happens when you merge 60 million business record from D+B with thousands of data points on 250,000,000 Americans from Infobase? You get 30,000,000 distinct and verified matches that provide some really niche marketing opportunities! As technology blurs the lines between work and life, it leaves a trail of connective behaviors. This new work+life data set allows you to understand granular behaviors of both the workplace and the life choices of 30,000,000 influential businessmen and women. With the ability to gain deep knowledge of these consumers brands can build incredibly rich lists like:
Retail Customers who also own businesses
Cross-sell wealth, insurance, and financial products to small business owners
Enriched business prospect list with consumer behavior
B2B clients who can influence their workmates on retail conversion
Travel and leisure preferences for business and work
Retail consumers who are in fleet or other large procurement roles
Retail Customers who also own businesses
Cross-sell wealth, insurance, and financial products to small business owners
Enriched business prospect list with consumer behavior
B2B clients who can influence their workmates on retail conversion
Travel and leisure preferences for business and work
Retail consumers who are in fleet or other large procurement roles
Stop guessing and start Knowing with blu.
Using data to paint a picture of the person both at work and in-life, this data set is one of the best available for brands who have a B2C and a B2B channel.
If you desire to maximize your first party data to provide high quality leads across the B2B+ B2C space in your next initiative, it’s time to stop guessing and start KNOWING.
At blu, we give marketers the power to find (and get to know) the right people in the right places at the right times. We provide the vision and insights you need to identify your best customers; to target the people most likely to be impacted; and the focus on the best ways to be seen, heard, and understood by the people who matter most— YOUR CUSTOMERS.
Chad Stubbs
Driven by a passion to connect people with innovation and excellence, Chad Stubbs launched Reflex Blu in 1999. His “creatalytical” vision of leveraging creative and analytic excellence is at the heart of blu’s continuously innovative culture. Chad has been the strategic lead on countless brands over the past 20 years, and he still gets a thrill out of building profitable customer journeys for the brands we serve at blu.
