With our New Parents File, you can connect with over 5.5 million individuals who are navigating the exciting journey of parenthood. Whether they are first-time parents or welcoming additional children into their lives, this exclusive file provides you with the perfect opportunity to engage with a growing and influential demographic.
What types of brands can benefit from this data?
Baby Care and Services
Day Care Centers
Pediatric Care
Clothing and Fashion
Financial Planning
Insurance
Education
What types of brands can benefit from this data?
Baby Care and Services
Day Care Centers
Pediatric Care
Clothing and Fashion
Financial Planning
Insurance
Education

With a data set that includes all kinds of details like age, financial status, personal interests and property details, your brand can identify and engage with this specific audience as they enter this major life milestone.
Stop guessing and start Knowing with blu.
We can help you identify which current customers are new parents by appending the data to your customer data or purchasing prospect leads to attract new parents to your brand for the first time.
It’s time to stop guessing and start KNOWING.
At blu, we give marketers the power to find (and get to know) the right people in the right places at the right times. We provide the vision and insights you need to identify your best customers; to target the people most likely to be impacted; and the focus on the best ways to be seen, heard, and understood by the people who matter most— YOUR CUSTOMERS.

Chad Stubbs
Driven by a passion to connect people with innovation and excellence, Chad Stubbs launched Reflex Blu in 1999. His “creatalytical” vision of leveraging creative and analytic excellence is at the heart of blu’s continuously innovative culture. Chad has been the strategic lead on countless brands over the past 20 years, and he still gets a thrill out of building profitable customer journeys for the brands we serve at blu.
