Discover Your Perfect Match
And what triggers conversions
Discover Your Perfect Match
And what triggers conversions
Perfect Match Analysis (PMA)
Transform Your Data Into A Profitable Marketing Platform
Define your most profitable target audience
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Using AI and 25 years of expertise, our Perfect Match Analysis identifies WHO is brand receptive and HOW much revenue they will bring with them.
Maximize Your Customer Base
The path to short-term profits and long-term sustainable revenue begins with a plan for profitable customer migration focused on Lifetime Value. Our Perfect Match Analysis delivers the tools you need to grow each relationship: Segmentation, product usage propensities, peak time frames of response, and other key data points are built from foundational learnings in the PMA. To help you Know your customers that will build your brand.
Identify Highly Receptive Prospects
Every brand needs new lifeblood to grow. Our PMA uses over 10,000 data points to build an algorithm we call a “Brand Preference Index.” We can apply the BPI algorithm to any household in the US to accurately predict likelihood of responding to your marketing engagement.
AUDIENCE SEGMENTATION
AUDIENCE SEGMENTATION
Perfect Match Analysis (PMA)
Transform Your Data Into A Profitable Marketing Platform
Define your most profitable target audience
Every decision a person makes says something about their preferences, capacity to spend, and future intent. Using AI and 25 years of expertise, our Perfect Match Analysis identifies WHO is brand receptive and HOW much revenue they will bring with them.
Maximize Your Customer Base
The path to short term profits and long-term sustainable revenue begins with a plan for profitable customer migration focused on Lifetime value. Our Perfect Match Analysis delivers the tools you need to grow each relationship: Segmentation, product usage propensities, peak time frames of response, and other key data points are built from foundational learnings in the PMA. To help your Know your customers that will build your brand.
Identify Highly Receptive Prospects
Every brand needs new lifeblood to grow. Our PMA uses over 10,000 data points to build an algorithm we call a “Brand Preference Index.” We can apply the BPI algorithm to any household in the US to accurately predict likelihood of responding to your marketing engagement.
AUDIENCE SEGMENTATION
Understand how variances in distance impact transactions
The distance between where we are and what we want, or need, directly impact our decisions. Using street addresses, Lat-Long appends and drive time modeling, we measure and quantify how distance impacts your customer engagements. Once we identify these variables, we integrate them into every initiative to drive maximum performance.
Understand how variances in distance impact transactions
The distance between where we are and what we want, or need, directly impact our decisions. Using street addresses, Lat-Long appends and drive time modeling, we measure and quantify how distance impacts your customer engagements. Once we identify these variables, we integrate them into every initiative to drive maximum performance.
Identify how time and
season affect demand
Seasonality and Time of Day always impact consumer behavior. Diving deep into past transactions deliver key insights as to WHEN we need to market WHAT services.
Identify how time and
season affect demand
Seasonality and Time of Day always impact consumer behavior. Diving deep into past transactions deliver key insights as to WHEN we need to market WHAT services.
Match products to place, time, and person to maximize lifetime value.
What we buy often is linked to WHEN and WHERE we buy it. You may not be a grocer selling turkeys at Thanksgiving, but your brand has time sensitive behavioral patterns. Those patterns lie in wait for you to discover using AI and database savvy.
Match products to place, time, and person to maximize lifetime value.
What we buy often is linked to WHEN and WHERE we buy it. You may not be a grocer selling turkeys at Thanksgiving, but your brand has time sensitive behavioral patterns. Those patterns lie in wait for you to discover using AI and database savvy.
Let’s find your perfect Match and start building the foundation to your marketing platform
Build High performance audiences from within your customer base
Enriched First-party audiences
By enriching your first-party data, we can build LTV (Lifetime Value), understand how profitable customer migration builds that value, and use AFORA modeling to build audiences with the most pent-up demand for your brand.
Why does Lifetime Value (LTV) Matter?
Everyone has a different capacity to spend with your brand based on their financial disposition, needs for your product offering, and their Lifestyle and Life Stage. While some brands are focused only on conversion, the most profitable brands understand the easiest sale is to a satisfied customer with multiple purchases that demonstrate a pattern. Understanding the LTV of every customer is the first step to determine how much budget we should focus on growing their relationship.
Profitable Customer Migration
Everyone has a different entry point and experience with your brand. They also have a potential next step in their migration pattern which we need to influence as it could be out the door to your competitor or a return visit with a friend or a family member. Every brand has a unique offering and planned course of action to grow relationships and identifying that with a clear and visible plan enumerated with actual opportunity keeps us on a long-term trajectory of profitability.
AFORA Modeling
The framework to drive performance
All of this talk about LTV and migration are great, but only if you have the ability to make all of this data talk work. Blu uses AFORA modeling to bring clarity into the potential of every one of your customers, scores them for audience selection and identifies them in affinity stages to understand meta data reporting.
It’s time to enrich your first-party audiences to effectively migrate customers and lift lifetime Value
Target prospects that are most likely to convert
USE the BPI, LTV and AFORA data algorithms to predict conversion metrics on any US HouseHold
Finding new customers is the lifeblood of any brand. Whether that is through organic work, cross-sell initiatives, grand openings of de novo locations or mergers, your data paints clear pictures of opportunity. Take the guesswork out of growth and lean into the learnings contained in your own data.
Finding new customers that align with your perfect match is critical to your business’s future growth
Activate Person-based digital audiences through liveramp
Reach your audience
Online Identity Resolution (OIR) technology resolves online personas to the individuals selected in our modeled targeting efforts. OIR enables 1:1 marketing to high receptive targets through digital and social platforms. Using next generation data intelligence in combination with OIR, we have successfully developed an engagement platform which builds customers and bottom line performance of the brands we serve.
Blu will load your audience sets into any DSP using the LiveRamp online identity resolution process. Audiences will be loaded by predefined segments so that content and offers match the customer need and capacity.
Focusing budget dollars on only perfect match audiences means higher returns and less waste
Track Transactions, refine tactics and improve results
Transactional ROI Tracking
Tracking measures performance by audience, segment, region and time. Every angle of measurement is evaluated to refine tactics and improve performance. Tracking will be made available online 24/7/365 for your convenience.
Watch your marketing dollars work. Our tracking provides transparency and real-time ROI results
Build High performance audiences from within your customer base
Enriched First-party audiences
By enriching your first party data we can build LTV (Lifetime Value), understand how profitable customer migration builds that value and use AFORA modeling to build audiences with the most pent-up demand for your brand.
Why does Lifetime Value (LTV) Matter?
Everyone has a different capacity to spend with your brand based on their financial disposition, needs for your product offering and their Lifestyle and Life Stage. While some brands are focused only on conversion, the most profitable brands understand the easiest sale is to a satisfied customer with multiple purchases that demonstrate a pattern. Understanding the LTV of every customer is the first step to determine how much budget we should focus on growing their relationship.
Profitable Customer Migration
Everyone has a different entry point and experience with your brand. They also have a potential next step in their migration pattern which we need to influence as it could be out the door to your competitor or a return visit with a friend or a family member. Every brand has a unique offering and planned course of action to grow relationships and identifying that with a clear and visible plan enumerated with actual opportunity keeps us on a long-term trajectory of profitability.
AFORA Modeling
The framework to drive performance
All of this talk about LTV and migration are great, but only if you have the ability to make all of this data talk work. Blu uses AFORA modeling to bring clarity into the potential of every one of your customers, scores them for audience selection and identifies them in affinity stages to understand meta data reporting.
It’s time to enrich your first-party audiences to effectively migrate customers and lift lifetime Value
Target prospects that are most likely to convert
USE the BPI, LTV and AFORA data algorithms to predict conversion metrics on any US HouseHold
Finding new customers is the lifeblood of any brand. Whether that is through organic work, cross-sell initiatives, grand openings of de novo locations or mergers, your data paints clear pictures of opportunity. Take the guesswork out of growth and lean into the learnings contained in your own data.
Finding new customers that align with your perfect match is critical to your business’s future growth
Activate Person-based digital audiences through liveramp
Reach your audience
Online Identity Resolution (OIR) technology resolves online personas to the individuals selected in our modeled targeting efforts. OIR enables 1:1 marketing to high receptive targets through digital and social platforms. Using next generation data intelligence in combination with OIR, we have successfully developed an engagement platform which builds customers and bottom line performance of the brands we serve.
Blu will load your audience sets into any DSP using the LiveRamp online identity resolution process. Audiences will be loaded by predefined segments so that content and offers match the customer need and capacity.
Focusing budget dollars on only perfect match audiences means higher returns and less waste
Track Transactions, refine tactics and improve results
Transactional ROI Tracking
Tracking measures performance by audience, segment, region and time. Every angle of measurement is evaluated to refine tactics and improve performance. Tracking will be made available online 24/7/365 for your convenience.
Watch your marketing dollars work. Our tracking provides transparency and real-time ROI results
“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”
Marketing science for peak performance
“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.”
Marketing science for peak performance
