The field of marketing has deep roots in psychology and human behavior. After all, if you want to influence people to act a certain way, you must first understand what drives them. While psychology concepts are vast and complex, here are a few you can quickly leverage to influence consumer behavior with your brand and help you stand out from the competition.
Furthering the importance of tip 1, when you connect with your consumers on an emotional level, you are activating these mirror neurons in your consumers, which builds brand confidence and creates higher engagement.
But consistency in brand engagement goes beyond trust to something called the Baader-Meinhof phenomenon, or the frequency of illusion. This is the illusion that once you’ve seen something, it seems to appear everywhere around you.
The frequency illusion creates an experience of your brand on several distinct channels with consistent messaging, which coalesces into a reliable brand experience all along the path to purchase.
Repetition is essential in learning, so a consistent brand look, tone, and messaging make it easy for your audience to not only remember, but embrace, your product or service.
The industry is constantly changing, but human behavior tends to stay the same—so no matter what is going on in the business and marketing world, applying timeless psychology principles is always a great first step in ensuring your brand experience leaves a lasting impact in the minds of consumers.