Fixing our computers with a smile…cause smiling’s his favorite.
A unified group of individually unique people who share a common goal of impacting your brand, serving others, and working tirelessly to make great ideas happen.
Netbait
A brand built to land the big one.
Description
Since the introduction of their signature “Paca Craw” bait in 1998, NetBait has built a loyal group of dealers and distributors across the country. This feat has been accomplished through word-of-mouth marketing and true grass roots efforts.
So when the company decided it was time to make a bigger splash with distributors and consumers, they turned to Blu to help guide them through the process of developing a new look and a feel for their proven product line. The project included a logo refresh, product catalog, website, trade show booth space, as well as print and digital ads.
After doing our research, we felt the brand needed some much-deserved attitude. So we centered our designs around the earthy, eye-catching ruggedness of painted natural wood textures to accent our newly photographed products. We paired this look with strong headlines and copy that speaks the language of the buyers in the industry as well as the end user, the fisherman.
This is no empty live well type of brand–it’s a bass-kicking, reel in the big fish kind of brand.
And it’s working
Clients
Netbait
Inner Blu
When our brains are hard-wired to trust the familiar, offering up a new product can be tricky.
Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.
