How Convenience Can Help You Drive Brand Loyalty

Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.

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What Makes Smartphones So Smart?

Data-driven preference modeling using predictive math that makes your life easier.

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Turn Preferences into Profit

What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?

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Hey Big Spender

Big spenders are influencers on others and can help lead your brand to the promised land.

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Power to the People-Based Marketers

So what power do people-based marketers have?

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Stories Greater Than Facts

Sure, there’s a time and place to tell potential consumers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story. 

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GIFs | The Untapped Marketing Tool

As marketers, we often talk about capturing customers with emotion—but this perspective sort of turns that idea on its head.

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The Psychology of Sales Series | Saving Money

What one would think is a pretty straightforward concept ends up being surprisingly complicated when human emotions, behavior, and persuasion are all added into the mix.

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Psychogeometrics – What Your Choice of Shape Says About You and Your Customers

Understanding your customers is the single most important factor contributing to your brand’s success.

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Social Media & The Super Bowl

When it comes to the Super Bowl, there’s one new element that’s just as important as the TV screen everyone’s watching—the other screen everyone is watching.

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