How Convenience Can Help You Drive Brand Loyalty

Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.

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What Makes Smartphones So Smart?

Data-driven preference modeling using predictive math that makes your life easier.

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Turn Preferences into Profit

What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?

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Hey Big Spender

Big spenders are influencers on others and can help lead your brand to the promised land.

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Power to the People-Based Marketers

So what power do people-based marketers have?

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Stories Greater Than Facts

Sure, there’s a time and place to tell potential consumers the rational benefits of what you’re selling, but if you really want to hook them, you have to tell them a story. 

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3 Human Behavior Concepts to Drive Better Marketing Results

If you want to influence people to act a certain way, you must first understand what drives them.

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Beacons Are Out, Scannable Shelf Tags Are In

Retailers and marketers alike were excited by the thought of beacons and their opportunity—actual usage of them fell flat.

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GIFs Got Game

A while back, we talked about how GIFs are the untapped marketing tool. Well, it’s clear to see they’re here to stay.

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Customer Retention: You Get What You Give Back

Behavioral economics states that people don’t evaluate things in absolute terms. Instead, they evaluate them relative to a comparison standard, or “reference point.”

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