A Little Rain Can Make Your Marketing Shine

When rainy weather is on the horizon, what do people do?

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Turn Consumers Old Habits into Preference for Your Brand

When our brains are hard-wired to trust the familiar, offering up a new product can be tricky.

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How Convenience Can Help You Drive Brand Loyalty

Understanding what product preferences your customers have and making it simple for them to purchase those items keeps customers coming back for more.

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What Makes Smartphones So Smart?

Data-driven preference modeling using predictive math that makes your life easier.

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Turn Preferences into Profit

What if the clerk remembered your FROYO creation from your previous visits and she had your craving in a cup ready for you when you walked in?

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Hey Big Spender

Big spenders are influencers on others and can help lead your brand to the promised land.

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Power to the People-Based Marketers

So what power do people-based marketers have?

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3 Human Behavior Concepts to Drive Better Marketing Results

If you want to influence people to act a certain way, you must first understand what drives them.

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The NeuroMarketing Hack That’ll Hook Your Consumers

For consumers, the dopamine release is like candy for the brain—it feels good, thus they will keep coming back for more.

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